3/09/2012

When having electricity was a sales argument

Some photographers used the back of the photographs to advertise for more customers. Some only stated name and address while others used graphic art and sales pitches. My favourite is on a photograph from my great-grandparents shoebox.


Here comes a translation for those of you whose Danish is a bit rusty:

"The Only Studio in Denmark
that offers Picture Taking by Electrical Light
in the Studio if Ordered in Advance
untill 11 P.M.

V. Jensen & Co"

The address and then at the very bottom it states:

"Original Waiting Rooms"
"Toilet and Dressing Rooms"

I would also draw your attention to the half-naked lady, standing on a globe while holding a gigantic light bulp in her hand. Advertising really hasn't changed that much in a 100+ years.

8 comments:

  1. Wonderfully ornate, and obviously cutting edge 100 years ago; where is that light bulb plugged into.

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  2. that's too funny. glad they had a bathroom in the studio, too.
    Nancy

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  3. She sort of resembles the statue of liberty standing there holding the bulb.

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  4. You are so right about the advertising. Very interesting photo and info.
    QMM

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  5. Wow, I wonder if the pictures would be better in that lighting, or if the details would stand out too much. Nice post, thanks

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  6. That's an interesting design on the back. I wonder why it had to be ordered in advance. I guess they couldn't just flip a swithc.

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